Chief Marketing Officer (CMO) - Mobile Banking (Samarinda)

Are you a dynamic and results-driven marketing professional with a passion for digital banking? Mandiri Andalan Utama, a leading financial services provider, is seeking a visionary Chief Marketing Officer (CMO) for our Mobile Banking division in Samarinda. This is an exciting opportunity to lead our marketing strategy and drive growth in the rapidly evolving digital banking landscape.

As the CMO for Mobile Banking at Mandiri Andalan Utama, you will be responsible for developing and executing innovative marketing campaigns that enhance customer engagement and loyalty. You'll work closely with cross-functional teams to ensure seamless integration of marketing efforts with our technological advancements. This role offers a unique chance to shape the future of mobile banking in Samarinda and beyond.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing strategies to drive customer acquisition, retention, and engagement in the mobile banking sector.
• Lead and mentor a high-performing marketing team, fostering a culture of innovation and excellence.
• Leverage data analytics tools like Google Analytics and Tableau to track campaign performance and make data-driven decisions.
• Collaborate with product and technology teams to align marketing initiatives with our digital banking products.
• Stay abreast of industry trends and emerging technologies to ensure our marketing strategies remain competitive.
• Manage the marketing budget effectively, ensuring optimal resource allocation to achieve business objectives.
• Build and maintain strong relationships with key stakeholders, including partners and customers.
• Represent Mandiri Andalan Utama at industry events and conferences to enhance our brand visibility.

🎓 Kualifikasi & Syarat

• Proven experience as a CMO or similar role in the financial services industry, with a focus on digital banking.
• Strong understanding of mobile banking trends, technologies, and customer preferences.
• Excellent leadership and communication skills, with the ability to inspire and guide a marketing team.
• Certification in digital marketing or related fields is a plus.
• Proficiency in using marketing automation tools such as HubSpot and Marketo.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role.
• Strong analytical skills with the ability to interpret data and drive strategic decisions.

🛠️ Keahlian

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